Currently, I serve as Chief Creative Officer at Deeplocal, where I guide the creative vision, strategy, and execution of ambitious interactive experiences at the intersection of strategy, technology, and design. I lead multidisciplinary teams in developing installations that transform emerging technologies into human-centered experiences—ranging from AI-powered retail spaces for Google to dynamic cultural exhibits for the Museum of the Future in Dubai. My role spans from early concepting through fabrication, ensuring design integrity while pushing the limits of creative technology.
Before joining Deeplocal, I founded and ran Ultra Low Res Studio, a boutique design/build firm dedicated to interactive and data-enabled experiences for the built environment. I also developed and taught the course Reactive Spaces and Media Architecture at Carnegie Mellon University, where I received a Master’s degree in Tangible Interaction Design and later held an adjunct faculty position.
Across these experiences, my focus has remained consistent: creating tangible experiences while inspiring audiences and expanding the creative potential of new technologies.